Branding

How to Avoid Brand Name Recycling for Founders and Startups

How to Brand a Bank: A Creative Intelligence Guide to Building a Financial Institution’s Identity

Brand Equity: Understanding and Leveraging the Value of a Brand

Church Branding, Visual Identity, and Misrepresentation

How to Choose a Brand Name

How to Brand a Country/Nation: Crafting an Identity for Global Appeal and Recognition

How to Approach Startup Branding: Brand, Build, Scale

The Foundation of Branding

The Economic Principle Of branding