The symbols of the Dove, Fire, and Cross…
I see many mishaps in this area. It’s either the “set men” do not understand the personage of the Church, the Divine ‘organigram’/Godhead (of which the believer is a shareholder), the truth which is Christ, or they decide to cloud the organizational typeface with purported religiosity.
None of the symbols the Church uses define the essence of the Church; they are preposterous and irrelevant! Irrelevant, I repeat!
I write from my office, not just as a brand strategist but as one with the mandate to speak forth #wisdom and #knowledge towards the activation of destinies in Christ. So make no mistake about it, this is not a colloquial jab! Neither do I have time for conduit attacks.
Most of you preachers are gradually aligning to preaching Christ, but your projection and perception of Him are flawed.
If you apply organizational and corporate intelligence to most Church visual identities, they would be deemed failures.
You misrepresent Christ. You misrepresent the Church. Your visual identity lacks any atom of truth! You are careless and lazy in interpretation.
You think you can tell a graphic designer to pick an image from Google and inscribe something on it! Stop the mess! JUST IN: In this field, you don’t just work with a graphic artist, you work with a strategist and an artist. Unless one is both.
Even some of your church names are flawed! Ardent tautology! Chopping knuckles with spiritual illiteracy. Selling raw materials instead of refined revelation. I thought Christ is the mystery of God revealed? Somebody says, ”God gave me the name.” LOL. You need to calm down! You downloaded 5KB of a 20MB file.
You do not appreciate expertise, nor do you pay for it. You like to do things haphazardly, you lack excellence. Excellence is not preached; excellence is shown!
I learned most churches don’t hire a firm to deliver high-end work for them; they raise a “committee.” This committee comprises committed members, not experts. Ideas here are relayed from common sense, not based on industry intelligence and critical reasoning. Phew! This is not the case of faithful men who can become able. There is such a thing as specialized intelligence. God is an intelligentsia; you must appreciate that.
Meanwhile, if you are a brand strategist reading this, please raise your awareness. You need diverse intelligence to function in this field—spiritual and secular. Never underrate what you do if you know your onions. If you do, your delivery will be limited.
No serious-minded strategist or brand consulting firm delivers only a logo to an organization. So what happens to other touchpoints? You must care about rendering and application. What happens to internal systems and structures? Have a consultation session before execution.
And don’t forget, everything should have a budget. And you don’t buy a Lamborghini with your own budget; you buy a Lambo with the marketing cost.
